iPhone por 99 euros

04.04.2008 @ 14:38 \02\Fri, 04 Apr 2008 14:38:00 +0000\00 +0000 UTC

T-Mobile está subsidiando ofreciendo el iPhone de 8 Gb a €99 en Alemania. Dónde está el negocio? Bueno, que tiene uno que contratar el plan más caro de todos y eso cuesta €89 mensuales.

Lo curioso de la subsidio oferta, es que está “limitada” hasta el 30 de Junio que es por ahí de la fecha rumorada para el debut del iPhone 3G. El rumor se pone cada vez más fuerte con este tipo de noticias y con información acerca de que en las Apple Stores se están quedando sin iPhones

Germans can now get an iPhone for just €99 (US$155), a big departure for the Apple phone which hasn’t been subsidized by operators before. It will also fan the flames of rumors about an imminent new 3G model.

“This price cut will raise a few eyebrows, and is very interesting indeed,” said Ben Wood, analyst at CCS Insight.

It’s interesting both because the iPhone hasn’t been subsidized before, and because it could mean the launch of a new 3G capable model is getting close, according to Wood.

T-Mobile’s pricing strategy is a big departure for the iPhone. So far, Apple has gone to great lengths to stop carriers from selling its phone at lower prices to protect it’s music player market, according to Wood, who questions whether Apple is happy with the price.

“Now we’ll have to see if O2 and Orange decide to offer similar price cuts to get the market moving again. The feedback we are getting from the channel is that sales have slowed down quite considerably during Q1,” said Wood.


The cost of the phone has been a significant barrier in Europe, according to Wood.

“You could go into a store and get a Nokia N95 for almost nothing. €400 for an iPhone has been one step too far,” said Wood.

According to T-Mobile, it’s business as usual.

“I don’t want talk about subsidies. After a phone has been out for five months its quite normal to do sales promotions, and Apple is of course on board,” said Alexander Graf von Schmettow, spokesman at T-Mobile.

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